F Y I / PROMOTIONAL PRODUCTS / GLOSSARY

F Y I

What is an Advertising Specialty? A useful product that carries a imprint or message and is given freely without obligation.
What is a Premium? An item given in consideration of past, present, or future obligation.
What is a Direct Premium? An item given free with a purchase at the time it's purchased.
What is a Referral Premium? An item offered to customers for helping sell a product or service to a friend or associate.
What is a Executive Gift? Merchandise given by a business for goodwill, without obligation to it's best clients.
What is a Award? Recognition merchandise, often personalized, used to acknowledge performance or milestones.
What is an Continuity Program? A promotion in which a set of related specialties or premiums are offered over a period of time.
What is an Employee Incentive? A program designed to motivate a company's own employees with premiums given for specific actions taken or goals met.
What is a Safety Program? A promotional program designed to raise safety awareness and recognize those who follow safe on-the-job practices.

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